Privacy policy

1) Information on the collection of personal data and contact details of the data controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is any data with which you can be personally identified.

1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Calopad AG, Neuenkirchstrasse 19, 6204 Sempach-Station, Switzerland, Tel.: +41445852726, e-mail: info@calopad.com. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The data controller has appointed a data protection officer, who can be contacted as follows: "Michael Breiter, Neuenkirchstrasse 19, 6203 Sempach Station, +41 44 585 27 26, info@calopad.com".

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an encrypted connection by the string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of Shopify's aforementioned services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by adequacy decision of the European Commission. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz.
Further processing on servers other than the aforementioned Shopify servers only takes place within the framework communicated below.

4) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. In some cases, these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), in other cases, these cookies remain on your end device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting

5.1 - Chatra (Roger Wilco LLC)
This website uses technology from Roger Wilco LLC, Millen, White, Zelano & Branigan, Jeff Cohen, 2200 Clarendon Blvd, Suite 1400A, Arlington, VA 22201, USA (www.chatra.io) to collect and store pseudonymised data for the purposes of web analytics and to operate the live chat system, which is used to respond to live support requests. From this pseudonymised data, usage profiles can be created under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's internet browser. Among other things, the cookies enable the recognition of the internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behaviour for optimisation purposes.
The data collected using Chatra technologies will not be used to personally identify the visitor to this website without the separately granted consent of the data subject and will not be merged with personal data about the bearer of the pseudonym. In order to avoid the storage of Chatra cookies, you can set your internet browser in such a way that no more cookies can be stored on your computer in the future or that cookies that have already been stored are deleted. However, switching off all cookies may mean that some functions on our Internet pages can no longer be carried out. You can deactivate the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with future effect by sending us your objection informally by e-mail to the e-mail address given in the imprint. For the purpose and scope of the data collection and the further processing and use of the data by Chatra, as well as your rights in this regard and setting options for protecting your privacy, please refer to Chatra's data protection information: https://chatra.io/privacy-policy/

5.2 Own function for making online appointments
We process your personal data within the framework of the online appointment arrangement provided. You can see which data we collect to make an online appointment from the respective entry form or the appointment request for making an appointment. If certain data is required in order to make an online appointment, we will indicate this accordingly in the entry form or the appointment request. If we provide you with a free text field in the input form, you can describe your request in more detail there. You can then also control which additional data you would like to enter. The data you provide will be stored and used exclusively for the purpose of making an appointment. When processing personal data that is necessary for the fulfilment of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures), Art. 6 (1) lit. b DSGVO serves as the legal basis. If you have given us your consent for the processing of your data, the processing is based on Art. 6 (1) a DSGVO. Consent given can be revoked at any time by sending a message to the responsible person named at the beginning of this declaration.

5.3 Zendesk
We use the Zendesk email ticketing system, a customer service platform provided by Zendesk International Ltd, 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland ("Zendesk") to process customer enquiries. If users of our website send contact requests by email, these are stored and organised in the ticket system to enable chronological processing and to improve the service experience. Users can always view the current status of the processing of their request via the individually assigned ticket number.
Exclusively for the organisation of requests and their processing, personal data is collected as provided in the request, but in any case name, first name and email address, transmitted to Zendesk, stored there and read out.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimising our service offer in accordance with Art. 6 Para. 1 lit. f DSGVO.
We have concluded an order processing agreement with Zendesk, with which we oblige Zendesk to protect our customers' data and not to pass it on to third parties.
Personal data may be transferred to servers of Zendesk Inc. in the USA. For such data transfers, Zendesk follows binding internal data protection rules (Binding Corporate Rules - BCR) which have been recognised by the Irish Data Protection Authority as providing appropriate safeguards for compliance with European data protection standards.
Your data will be deleted once we have completed processing your request. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
For more information about Zendesk's data protection, please visit https://www.zendesk.de/company/customers-partners/privacy-policy/.

5.4 When contacting us (e.g. via contact form or e-mail), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f DSGVO. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide us with this data when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.

7) Comment function

In the context of the comment function on this website, in addition to your comment, information on the time of the creation of the comment and the commentator name you have chosen will be stored and published on this website. Furthermore, your IP address will be stored for security reasons in order to enable an attribution to the author in case of illegal comments. Your e-mail address will be stored so that you can be contacted if a third party objects to your published content as being illegal.

You as a user can subscribe to the follow-up comments. For this purpose, you will receive a confirmation e-mail to ensure that you are the owner of the e-mail address provided (double opt-in procedure). The legal basis for data processing in the case of comment subscriptions is Art. 6 para. 1 lit. a DSGVO. You can unsubscribe from ongoing comment subscriptions at any time with effect for the future; for more information on the unsubscription option, please refer to the confirmation email.

8) Use of customer data for direct advertising

- Newsletter dispatch via ActiveCampaign
Our email newsletters are sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA ("ActiveCampaign"), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) lit. f DSGVO and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. email address) is stored on ActiveCampaign's servers in the USA.
ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of so-called conversion tracking, it can also be analysed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded an order processing agreement ("Data Processing Agreement") with ActiveCampaign, with which we oblige ActiveCampaign to protect our customers' data and not to pass it on to third parties.
You can view ActiveCampaign's privacy policy here: https://www.activecampaign.com/privacy-policy

9) Data processing for order handling

9.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b DSGVO.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, email address) provided by you when placing the order in order to inform you personally about upcoming updates within the legally stipulated period within the scope of our statutory duty to inform pursuant to Art. 6 (1) lit. c DSGVO by suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9.2 Transfer of personal data to shipping service providers

- Post CH
If the delivery of the goods is carried out by the transport service provider Post CH (Schweizerische PostAG, Schweiz, Wankdorfallee 4, 3030 Bern), we will pass on your e-mail address to Post CH before the delivery of the goods for the purpose of agreeing a delivery date or for delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Post CH for the purpose of delivery. This information will only be passed on if it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Post CH or the transmission of status information of the shipment delivery is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider Post CH.

9.3 Use of payment service providers (payment services)

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for the payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank sort code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. You can find more information on Stripe's data protection at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard the legitimate interest in determining the solvency of the user. The personal data necessary for a credit check and obtained in the course of payment processing may be transmitted by Stripe to selected credit agencies, which Stripe discloses to users upon request. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, these have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding on the authorisation to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the appointed credit agencies.
However, Stripe may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

10) Online marketing

10.1 Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool)
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us and played on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data to be shared with Facebook via Pixel, this URL parameter is inscribed in the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. This allows us to further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook's data usage policy(https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is only carried out with your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

10.2 - Google AdSense
Diese Website benutzt Google AdSense, einen Webanzeigendienst Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"). Google AdSense verwendet sog. Cookies, also Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglichen. Darüber hinaus verwendet Google AdSense zur Sammlung von Informationen auch sog. "Web-Beacons" (kleine unsichtbare Grafiken), durch deren Verwendung einfache Aktionen wie der Besucherverkehr auf der Website aufgezeichnet, gesammelt und ausgewertet werden können. Die durch das Cookie und/ oder Web-Beacon erzeugten Informationen (einschließlich Ihrer IP-Adresse) über Ihre Benutzung dieser Website werden in der Regel an einen Server von Google übertragen und dort gespeichert. Hierbei kann es auch zu einer Übermittlung an die Server der Google LLC. in den USA kommen.
Google benutzt die so erhaltenen Informationen, um eine Auswertung Ihres Nutzungsverhaltens im Hinblick auf die AdSense-Anzeigen durchzuführen. Die im Rahmen von Google AdSense von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Die von Google erhobenen Informationen werden unter Umständen an Dritte übertragen, sofern dies gesetzlich vorgeschrieben ist und/ oder soweit Dritte diese Daten im Auftrag von Google verarbeiten.
Alle oben beschriebenen Verarbeitungen, insbesondere Auslesen von Informationen auf dem verwendeten Endgerät über Cookies und/oder Web-Beacons, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Google AdSense während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Googles Datenschutzbestimmungen sind hier einsehbar: https://www.google.de/policies/privacy/
- Google Ads Conversion-Tracking
Diese Website nutzt das Online-Werbeprogramm "Google Ads" und im Rahmen von Google Ads das Conversion-Tracking der Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland („Google“). Wir nutzen das Angebot von Google Ads, um mit Hilfe von Werbemitteln (sogenannten Google Adwords) auf externen Webseiten auf unsere attraktiven Angebote aufmerksam zu machen. Wir können in Bezug zu den Daten der Werbekampagnen ermitteln, wie erfolgreich die einzelnen Werbemaßnahmen sind. Wir verfolgen damit das Anliegen, Ihnen Werbung anzuzeigen, die für Sie von Interesse ist, unsere Website für Sie interessanter zu gestalten und eine faire Berechnung der anfallenden Werbekosten zu erreichen.
Das Cookie für Conversion-Tracking wird gesetzt, wenn ein Nutzer auf eine von Google geschaltete Ads-Anzeige klickt. Bei Cookies handelt es sich um kleine Textdateien, die auf Ihrem Endgerät abgelegt werden. Diese Cookies verlieren in der Regel nach 30 Tagen ihre Gültigkeit und dienen nicht der persönlichen Identifizierung. Besucht der Nutzer bestimmte Seiten dieser Website und ist das Cookie noch nicht abgelaufen, können Google und wir erkennen, dass der Nutzer auf die Anzeige geklickt hat und zu dieser Seite weitergeleitet wurde. Jeder Google Ads-Kunde erhält ein anderes Cookie. Cookies können somit nicht über die Websites von Google Ads-Kunden nachverfolgt werden. Die mithilfe des Conversion-Cookies eingeholten Informationen dienen dazu, Conversion-Statistiken für Google Ads-Kunden zu erstellen, die sich für Conversion-Tracking entschieden haben. Die Kunden erfahren die Gesamtanzahl der Nutzer, die auf ihre Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Sie erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen. Im Rahmen der Nutzung von Google Ads kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Details zu den durch Google Ads Conversion Tracking angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Sie können dem Setzen von Cookies durch Google Ads Conversion-Tracking darüber hinaus dauerhaft widersprechen, indem Sie das unter folgendem Link verfügbare Browser-Plug-in von Google herunterladen und installieren:
https://www.google.com/settings/ads/plugin?hl=de
Bitte beachten Sie, dass bestimmte Funktionen dieser Website möglicherweise nicht oder nur eingeschränkt genutzt werden können, wenn Sie die Verwendung von Cookies deaktiviert haben.
Googles Datenschutzbestimmungen sind hier einsehbar: https://www.google.de/policies/privacy/
- Google Ads Conversion-Tracking
Diese Website nutzt das Online-Werbeprogramm "Google Ads" und im Rahmen von Google Ads das Conversion-Tracking der Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland („Google“). Wir nutzen das Angebot von Google Ads, um mit Hilfe von Werbemitteln (sogenannten Google Adwords) auf externen Webseiten auf unsere attraktiven Angebote aufmerksam zu machen. Wir können in Bezug zu den Daten der Werbekampagnen ermitteln, wie erfolgreich die einzelnen Werbemaßnahmen sind. Wir verfolgen damit das Anliegen, Ihnen Werbung anzuzeigen, die für Sie von Interesse ist, unsere Website für Sie interessanter zu gestalten und eine faire Berechnung der anfallenden Werbekosten zu erreichen.
Das Cookie für Conversion-Tracking wird gesetzt, wenn ein Nutzer auf eine von Google geschaltete Ads-Anzeige klickt. Bei Cookies handelt es sich um kleine Textdateien, die auf Ihrem Endgerät abgelegt werden. Diese Cookies verlieren in der Regel nach 30 Tagen ihre Gültigkeit und dienen nicht der persönlichen Identifizierung. Besucht der Nutzer bestimmte Seiten dieser Website und ist das Cookie noch nicht abgelaufen, können Google und wir erkennen, dass der Nutzer auf die Anzeige geklickt hat und zu dieser Seite weitergeleitet wurde. Jeder Google Ads-Kunde erhält ein anderes Cookie. Cookies können somit nicht über die Websites von Google Ads-Kunden nachverfolgt werden. Die mithilfe des Conversion-Cookies eingeholten Informationen dienen dazu, Conversion-Statistiken für Google Ads-Kunden zu erstellen, die sich für Conversion-Tracking entschieden haben. Die Kunden erfahren die Gesamtanzahl der Nutzer, die auf ihre Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Sie erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen.
Im Rahmen der Nutzung von Google Ads kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Details zu den durch Google Ads Conversion Tracking angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Sie können dem Setzen von Cookies durch Google Ads Conversion-Tracking darüber hinaus dauerhaft widersprechen, indem Sie das unter folgendem Link verfügbare Browser-Plug-in von Google herunterladen und installieren:
https://www.google.com/settings/ads/plugin?hl=de
Um Nutzern, deren Daten wir im Rahmen von geschäftlichen oder geschäftsähnlichen Beziehungen erhalten haben, noch interessengerechter werblich anzusprechen, nutzen wir im Rahmen von Google Ads eine Funktion zum Kundenabgleich. Hierzu übermitteln wir eine oder mehrere Dateien mit aggregierten Kundendaten (vor allem Mailadressen und Telefonnummern) auf elektronischem Weg an Google. Google erhält hierbei keinen Zugriff auf Klardaten, sondern verschlüsselt die Informationen in den Kundendateien im Wege des Übermittlungsprozesses automatisch mittels eines speziellen Algorithmus. Die verschlüsselten Informationen können von Google sodann lediglich verwendet werden, um sie bestehenden Google-Konten zuzuordnen, die die Betroffenen eingerichtet haben. Dies ermöglicht ein Ausspielen von personalisierter Werbung über alle mit dem jeweiligen Google-Konto verknüpften Google-Dienste.
Die Übermittlung von Kundendaten an Google erfolgt ausschließlich, wenn Sie uns hierzu eine ausdrückliche Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO erteilt haben. Diese Einwilligung können Sie uns gegenüber jederzeit mit Wirkung für die Zukunft widerrufen. Weitere Informationen zu den Datenschutzmaßnahmen von Google in Bezug auf die Kundenabgleichs-Funktion finden sich hier: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Googles Datenschutzbestimmungen sind hier einsehbar: https://www.google.de/policies/privacy/
- Google Ads Conversion-Tracking ohne Cookies
Diese Website nutzt das Online-Werbeprogramm "Google Ads" und im Rahmen von Google Ads das Conversion-Tracking der Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland („Google“). Wir nutzen das Angebot von Google Ads, um mit Hilfe von Werbemitteln (sogenannten Google Adwords) auf externen Webseiten auf unsere attraktiven Angebote aufmerksam zu machen. Wir können in Bezug zu den Daten der Werbekampagnen ermitteln, wie erfolgreich die einzelnen Werbemaßnahmen sind. Wir verfolgen damit das Anliegen, Ihnen Werbung anzuzeigen, die für Sie von Interesse ist, unsere Website für Sie interessanter zu gestalten und eine faire Berechnung der anfallenden Werbekosten zu erreichen.
Diese Website verwendet das Google Ads Conversion Tracking ausschließlich ohne den Einsatz von Cookies, was bedeutet, dass der Dienst zu keinem Zeitpunkt Cookies auf Ihrem Endgerät setzt.
Stattdessen wird der lokale Speicher Ihres Browsers genutzt, um dort eine individuelle, von Google vergebene ID zu hinterlegen, welche eine Analyse Ihrer Nutzung der Website ermöglicht. Hierfür werden über die ID bestimmte Nutzerinformationen verarbeitet.
Die ID wird gesetzt, wenn ein Nutzer auf eine von Google geschaltete Ads-Anzeige klickt. Besucht der Nutzer bestimmte Seiten dieser Website, können Google und wir erkennen, dass der Nutzer auf die Anzeige geklickt hat und zu dieser Seite weitergeleitet wurde. Jeder Google Ads-Kunde erhält ein anderes Cookie. Cookies können somit nicht über die Websites von Google Ads-Kunden nachverfolgt werden. Die so eingeholten Informationen dienen dazu, Conversion-Statistiken für Google Ads-Kunden zu erstellen, die sich für Conversion-Tracking entschieden haben. Die Kunden erfahren die Gesamtanzahl der Nutzer, die auf ihre Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Sie erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen. Im Rahmen der Nutzung von Google Ads kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Details zu den durch Google Ads Conversion Tracking angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites
Sofern die erhobenen Informationen einen Personenbezug aufweisen, erfolgt die Verarbeitung gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an der statistischen Auswertung des Erfolgs unserer Werbekampagnen.
Googles Datenschutzbestimmungen sind hier einsehbar: https://www.google.de/policies/privacy/
- Google Marketing Platform
Diese Webseite nutzt das Online Marketing Tool Google Marketing Platform des Betreibers Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("GMP").
GMP setzt Cookies ein, um für die Nutzer relevante Anzeigen zu schalten, die Berichte zur Kampagnenleistung zu verbessern oder um zu vermeiden, dass ein Nutzer die gleichen Anzeigen mehrmals sieht. Über eine Cookie-ID erfasst Google, welche Anzeigen in welchem Browser geschaltet werden und kann so verhindern, dass diese mehrfach angezeigt werden. Darüber hinaus kann GMP mithilfe von Cookie-IDs sog. Conversions erfassen, die Bezug zu Anzeigenanfragen haben. Das ist etwa der Fall, wenn ein Nutzer eine GMP-Anzeige sieht und später bei Nutzung des gleichen Browsers die Website des Werbetreibenden aufruft und über diese Website etwas kauft. Laut Google enthalten GMP-Cookies keine personenbezogenen Informationen.
Aufgrund der eingesetzten Marketing-Tools baut Ihr Browser automatisch eine direkte Verbindung mit dem Server von Google auf. Wir haben keinen Einfluss auf den Umfang und die weitere Verwendung der Daten, die durch den Einsatz dieses Tools durch Google erhoben werden und informieren Sie daher entsprechend unserem Kenntnisstand wie folgt: Durch die Einbindung von GMP erhält Google die Information, dass Sie den entsprechenden Teil unseres Internetauftritts aufgerufen oder eine Anzeige von uns angeklickt haben. Sofern Sie bei einem Dienst von Google registriert sind, kann Google den Besuch Ihrem Account zuordnen. Selbst wenn Sie nicht bei Google registriert sind bzw. sich nicht eingeloggt haben, besteht die Möglichkeit, dass der Anbieter Ihre IP-Adresse in Erfahrung bringt und speichert. Im Rahmen der Nutzung von GMP kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Die Datenschutzbestimmungen von GMP by Google finden Sie hier: https://www.google.de/policies/privacy/
- LinkedIn Insight
Diese Website nutzt das Retargeting- und Conversion-Tool der LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland, mit dessen Hilfe Besuchern dieser Website personalisierte Werbeanzeigen auf der Plattform „LinkedIn“ angezeigt werden können.
Hierfür wird beim Besuchen unserer Website auf dem Browser Ihres Endgeräts ein Cookie, eine kleine Textdatei, gesetzt, die ihre Gültigkeit nach 120 Tagen verliert. Besucht der Nutzer bestimmte Seiten dieser Website und ist parallel in seinem LinkedIn-Account eingeloggt, wird eine Verbindung zu den Servern von LinkedIn hergestellt, über die auf der Plattform interessenbasierte Werbung angezeigt werden kann. Gleichzeitig ermöglicht das Cookie, anonyme Berichte zur Performance der Werbeanzeigen auf LinkedIn sowie Informationen zur Webseiteninteraktion zu erstellen, die uns und LinkedIn bereitgestellt werden.
Das Ausspielen von Werbung sowie die Erstellung der statistischen Berichte unterbleibt, wenn der Nutzer beim Besuch dieser Website nicht parallel in seinem LinkedIn-Account eingeloggt ist.
Die mithilfe des Cookies eingeholten Informationen lassen nie eine persönliche Identifizierung des jeweiligen Nutzers zu.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
- LinkedIn Marketing Solutions
Wir verwenden auf unserem Internetauftritt "LinkedIn Marketing Solutions", einen Dienst der LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland (nachfolgend "LinkedIn"). Dieser ermöglicht es, Besuchern unserer Internetseiten ausgehend vom Nutzungsverhalten auf dem sozialen Netzwerk LinkedIn auf weitere eigene Inhalte hinzuweisen, die voraussichtlich dem jeweiligen Nutzerinteresse entsprechen. Die Einblendung dieser Inhalte erfolgt auf Basis einer Cookie-basierten Analyse des früheren Nutzungsverhaltens, wobei aber keine personenbezogenen Daten gespeichert werden. Für diese interessenorientierte Inhaltsbestimmung werden Cookies, also kleine Textdateien, auf Ihrem Computer oder mobilen Endgerät gespeichert, um pseudonymisierte Daten über Ihr Surfverhalten zu erfassen und so die Inhalte individuell auf die gespeicherten Informationen anzupassen.
Die Informationen können der Person des Nutzers unter Zuhilfenahme weiterer Informationen, die die LinkedIn z.B. aufgrund der Inhaberschaft eines Accounts auf dem sozialen Netzwerk „LinkedIn“ über den Nutzer gespeichert hat, zugeordnet werden. LinkedIn analysiert anhand eines Algorithmus das Surfverhalten und kann anschließend gezielte Produktempfehlungen als personalisierte Werbebanner auf dem LinkedIn-Account des Nutzers anzeigen. LinkedIn kann die über die Cookies erhobenen Informationen außerdem mit weiteren Informationen, die LinkedIn über andere Webseiten und / oder im Zusammenhang mit der Nutzung des sozialen Netzwerks „LinkedIn“ erhoben hat, verbinden, und so pseudonymisierte Nutzungsprofile erstellen. In keinem Fall können die erfassten Informationen aber dazu verwendet werden, Besucher dieser Website persönlich zu identifizieren.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.

10.3 Use of affiliate programmes

- Goaffpro Partner Network
We are a member of the affiliate network of Goaffpro, a service of Oxybit Enterprises Pvt Ltd, 16, Sector 20, Part 1, HUDA, Sirsa, Haryana -125055, India ("Goaffpro"). In this context, we have placed advertisements on affiliate partner pages as links leading to offers on our website. Goaffpro uses cookies, which are generally set on the affiliate site and for which we are not responsible under data protection law in this respect. Cookies are small text files that are stored on your terminal device in order to be able to trace the origin of transactions (e.g. "sales leads") generated via such links. In doing so, Goaffpro can recognise, among other things, that you have clicked on the partner link and have been redirected to our website. This information is required for payment processing between us and Goaffpro. Insofar as the information also contains personal data, the described processing is carried out on the basis of our legitimate financial interest in processing commission payments with Goaffpro pursuant to Art. 6 (1) lit. f DSGVO. In the event that personal data is collected by Goaffpro, it is processed exclusively on servers in Falkenstein, Germany, according to the company.
Further information on data use by Goaffpro can be found at https://goaffpro.com/privacy.
If you would like to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

11) Web analytics services

11.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymisation of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In this context, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the inclusion of third-party information via a special function, the so-called "demographic characteristics". This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and on Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites.
All of the processing described above, in particular the setting of Google Analytics cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google refers to the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

11.2 - Leadfeeder
This website uses the service Leadfeeder of Liidio Oy, Mikonkatu 17 C, Helsinki 00100, Finland in conjunction with Google Analytics to track page visits by companies as well as the respective usage behaviour. Leadfeeder accesses the list of IP addresses of page visitors provided by Google Analytics in the evaluation in anonymised form and automatically matches them with information that can be found about companies under these IP addresses in public sources. In this way, Leadfeeder can assign page visits to specific entrepreneurs and companies using the IP addresses collected by Google Analytics and enriches the list of IP addresses with information about the companies that can be found on the Internet under these IP addresses. In order to be able to track user behaviour on our website after this allocation, Leadfeeder uses the cookie "_lfa" , i.e. a small text file that is stored on the end device used by the visitor and which enables a breakdown of which page content was called up and how long the respective page visit lasted. The cookie has a validity period of 2 years.
All processing described above, in particular the setting of the cookie for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
We have concluded an order processing agreement with Leadfeeder in which we oblige Leadfeeder to protect the data of our site visitors and not to pass it on to unauthorised third parties.
Companies can manage the data aggregated by Leadfeeder from public sources and used for matching here: https://yourdata.leadfeeder.com/
- Wix Analytics
This website uses the analytics service "Wix Analytics", a service of Wix HQ, 6350671, Nemal Tel Aviv St 40, Tel Aviv-Yafo, Israel ("Wix"). Through Wix Analytics, various user data is collected for optimisation and marketing purposes, stored and processed and summarised in statistical reports in anonymised form. This includes login data, time zone setting, operating system and platform, information about visits including URL, session duration, number of pages viewed per session, search terms, information about what you searched for or viewed on our site, website response time and conversion rates. Wix Analytics uses cookies for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. Among other things, the cookies enable the recognition of the Internet browser. The data collected via Wix Analytics will not be used to personally identify the visitor to this website without the separately granted consent of the data subject and it will not be merged with personal data of the data subject.
All processing described above, in particular the setting of Wix Analytics cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. You can revoke your consent at any time with future effect by deactivating this service in the "cookie consent tool" provided on the website.
In the event that data is transferred to Wix in Israel, the adequate level of data protection is guaranteed by adequacy decision of the European Commission.
We have concluded an order processing agreement with Wix (available at https://de.wix.com/about/privacy-dpa-users/), with which we oblige the provider to protect our customers' data and not to pass it on to third parties.

12) Retargeting/ Remarketing/ Referral advertising

Google Ads Remarketing
Our website uses the Google Ads Remarketing function to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalise the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. The use of Google Ads Remarketing may also involve the transmission of personal data to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Remarketing and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996?
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

13) Page functionalities

13.1 Use of Youtube videos
This website uses the Youtube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider "Youtube" uses cookies to collect information about user behaviour. According to information from "Youtube", these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. The use of YouTube may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Independently of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing operations without our influence.
All processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Youtube videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website via alternative options communicated to you on the website.
Further information on data protection at "Youtube" can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google's data protection declaration at https://www.google.de/intl/de/policies/privacy.

13.2 Use of Vimeo videos
Plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Vimeo. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.
If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Vimeo, as well as your rights in this regard and setting options for protecting your privacy, can be found in Vimeo's data protection information: https://vimeo.com/privacy.
The Google Analytics tracking tool of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated into videos from Vimeo that are embedded on our site. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called "cookies" for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
All processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Vimeo videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website via alternative options communicated to you on the website.

13.3 Facebook Connect
On our website, you can use the social plugin "Facebook Connect" of the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), to create a customer account or to register, using the so-called single sign-on technique, if you have a Facebook profile. You can recognise the social plugins from "Facebook Connect" on our website by the blue button with the Facebook logo and the words "Log in with Facebook" or "Connect with Facebook" or "Log in with Facebook" or "Sign in with Facebook".
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a server of Meta Platforms Inc. in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Facebook's legitimate interest in displaying personalised advertising based on your surfing behaviour.
By using this "Facebook Connect" button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you give your express consent in accordance with Art. 6 (1) lit. a DSGVO prior to the registration process on the basis of a corresponding notice about the exchange of data with Facebook, will we receive the general and publicly accessible information stored in your profile when using the "Facebook Connect" button from Facebook, depending on your personally made data protection settings at Facebook. This information includes the user ID, name, profile picture, age and gender.
We would like to point out that, following changes to Facebook's data protection conditions and terms of use, consent may also result in the transfer of your profile pictures, your friends' user IDs and the friends list if these have been marked as "public" in your privacy settings on Facebook. The data transmitted by Facebook will be stored and processed by us to create a user account with the necessary data (title, first name, surname, address data, country, e-mail address, date of birth), if you have released them for this purpose at Facebook. Conversely, data (e.g. information on your surfing or purchasing behaviour) may be transferred from us to your Facebook profile on the basis of your consent.
The consent given can be revoked at any time by sending a message to the responsible person named at the beginning of this data protection declaration.
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.
If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with "Adblock Plus"(https://adblockplus.org/de/).

13.4 Google Sign-In
On our website, you can log in to create a customer account or register using the "Google Sign-In" service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") as part of the so-called single sign-on technology if you have a Google profile. You can recognise the Google login function on our website by the button "Log in via Google" "Log in with Google account" or "Log in with Google".
When you call up a page of our website that contains a Google sign-in function, your browser establishes a direct connection to Google's servers. The content of the login button is transmitted by Google directly to your browser and integrated into the page. This integration provides Google with the information that your browser has called up the corresponding page of our website, even if you do not have a Google profile or are not currently logged in to Google. This information (including your IP address) is transmitted by your browser directly to a Google server and stored there; this may also involve transmission to the servers of Google LLC. in the USA. These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Google's legitimate interest in displaying personalised advertising based on surfing behaviour.
By using the Google login button on our website, you also have the option of logging in or registering on our website using your Google user data. Only if you give your express consent in accordance with Art. 6 (1) lit. a DSGVO prior to the registration process on the basis of a corresponding notice about the exchange of data with Google, will we receive the general and publicly accessible information stored in your profile from Google when you use the Google button, depending on your personally made data protection settings at Google. This information includes the user ID, name, profile picture, age and gender.
Please note that following changes to Google's privacy policy and terms of use, consent may also result in the transfer of your profile pictures, friends' user IDs and friends list if these have been marked as "public" in your privacy settings at Google. The data transmitted by Google will be stored and processed by us to create a user account with the necessary data (title, first name, surname, address data, country, e-mail address, date of birth), if you have released them for this purpose at Google. Conversely, data (e.g. information on your surfing or purchasing behaviour) may be transferred from us to your Google profile on the basis of your consent.
The consent given can be revoked at any time by sending a message to the responsible person named at the beginning of this data protection declaration.
The purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, can be found in Google's data protection information: https://policies.google.com/privacy?hl=de&gl=de.
You can view the terms of use for the use of "Google Sign-In" here: https://policies.google.com/terms
If you do not want Google to assign the data collected via our website directly to your Google profile, you must log out of Google before visiting our website. You can also completely prevent the loading of Google plugins with add-ons for your browser, e.g. with "Adblock Plus"(https://adblockplus.org/de/).

13.5 Online applications via a form
On our website, we offer job applicants the opportunity to apply online via a corresponding form. In order to be included in the application process, applicants must provide us with all personal data required for an informed assessment and selection via the form.
The information required includes general personal information (name, address, telephone or electronic contact details) and performance-related evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labour and social law in the interest of social protection in the applicant's person.
In the course of sending the form, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application.
The legal basis for this processing is generally Art. 6 para. 1 lit. b DSGVO (for processing in Germany in conjunction with § 26 para. 1 BDSG), in the sense of which the application process is considered to be the initiation of an employment contract.
Insofar as special categories of personal data within the meaning of Art. 9 (1) DSGVO (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, the processing is carried out in accordance with Art. Art. 9 para. 2 lit. b. DSGVO so that we can exercise the rights arising from labour law and social security and social protection law and fulfil our obligations in this regard.
Cumulatively or alternatively, the processing of the special categories of data may also be based on Article 9(1)(h) of the GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's fitness for work, for medical diagnosis, health or social care or treatment or for the management of health or social care systems and services.
If the applicant is not selected in the course of the evaluation described above, or if an applicant withdraws his or her application prematurely, his or her data submitted on the form will be deleted at the latest after 6 months following notification. This period is calculated on the basis of our legitimate interest in answering any follow-up questions about the application and, if necessary, to be able to comply with our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be further processed on the basis of Art. 6 para. 1 lit. b DSGVO (for processing in Germany in conjunction with Section 26 para. 1 BDSG) for the purposes of implementing the employment relationship.

13.6 - Best Currency Converter
This website uses the "Best Currency Converter" service provided by Grizzly Apps SRL, Str. Muresului Nr. 7 Bloc E23, Scara B, Apartament 15, Brasov, Romania ("Best Currency Converter"). On the basis of our legitimate interest in displaying prices in the national currency of your location, Best Currency Converter collects your IP address in accordance with Art. 6 Para. 1 lit. f DSGVO and evaluates it in order to adapt price displays on the website to your location. The IP address is not stored permanently. Furthermore, Best Currency Converter sets a functional cookie in the browser of your end device after the first currency adjustment in order to save the currency setting for the duration of a session. At the end of this session, the cookie is automatically deleted.
Further information on the data protection of "Best Currency Converter" can be found at https://currency.grizzlyapps.com/privacy-policy.

13.7 - FontAwesome
This site uses so-called web fonts from "FontAwesome", a service of Fonticons, Inc, 710 Blackhorn Dr, Carl Junction, 64834, MO, USA ("FontAwesome"), for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to FontAwesome's servers. This may also result in the transmission of personal data to FontAwesome's servers in the USA. In this way, FontAwesome becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with future effect by deactivating this service in the "cookie consent tool" provided on the website.If your browser does not support web fonts, a standard font will be used by your computer.
For more information on FontAwesome, please visit: https://fontawesome.com/privacy
- Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google's servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google learns that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with future effect by deactivating this service in the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

13.8 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or is abused by machine and automated processing. The service includes the sending of the IP address and, if applicable, further data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in determining individual personal responsibility on the Internet and the prevention of misuse and spam. The use of Google reCAPTCHA may also involve the transmission of personal data to the servers of Google LLC. in the USA.

Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

13.9 Google Translate

This site uses the translation service "Google Translate" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") via an API integration. In order for the translation to be displayed automatically after your selection of a national language, the browser you use establishes a connection to Google's servers. Google uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Further information on Google Translate and Google's privacy policy can be found at: https://www.google.com/policies/privacy/.

You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

13.10 Google Customer Reviews (formerly Google Certified Merchant Programme)

We work with Google as part of the "Google Customer Reviews" programme. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This programme gives us the opportunity to collect customer reviews from users of our website. This involves asking you, after you have made a purchase on our website, whether you would like to take part in an email survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a DSGVO, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The rating you provide will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your review will be used for Google Seller Reviews. The use of Google Customer Reviews may also involve the transmission of personal data to the servers of Google LLC. in the USA.

You can withdraw your consent at any time by sending a message to the data controller or to Google.

Further information on Google's privacy policy in connection with the Google Customer Reviews programme can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about the privacy of Google Seller Ratings at this link: https://support.google.com/google-ads/answer/2375474

13.11 Zapier
This website uses the integration service provider Zapier, a service of Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA (hereinafter "Zapier"). We use Zapier to integrate various databases and web tools. Zapier is a web service that automatically links actions between different web tools and synchronises their applications with each other so that they execute the desired processes. Zapier automates our processing operations and ensures different workflows to efficiently design work processes in our processing system. The data processing described above is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interests in the efficient design of our work processes.
We have concluded an order processing agreement with Zapier, by which we oblige Zapier to protect the data of visitors to our website and not to pass it on to third parties.
For more information on Zapier's use of data, please see the Zapier privacy policy at https://zapier.com/privacy.

14) Tools and miscellaneous

14.1 - Xentral ERP
We use the cloud-based accounting software of Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg ("Xentral ERP") to handle our accounting.
Xentral ERP processes incoming and outgoing invoices and, if applicable, also the bank transactions of our company in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a semi-automated process.
If personal data is also processed in this process, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions.
For more information on Xentral ERP, the automated processing of data and the data protection provisions, please visit https://xentral.com/de/datenschutz/.

14.2 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the processing is Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

15) Rights of the data subject

15.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise prerequisites:

• Right to information pursuant to Art. 15 DSGVO;
• Right to rectification pursuant to Art. 16 DSGVO;
• Right to erasure pursuant to Art. 17 DSGVO;
• Right to restriction of processing pursuant to Art. 18 DSGVO;
• Right to information pursuant to Article 19 of the GDPR;
• Right to data portability pursuant to Art. 20 DSGVO;
• Right to revoke consent given in accordance with Art. 7 (3) DSGVO;
• Right to lodge a complaint pursuant to Article 77 of the GDPR.

15.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of the storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO, this data is stored until the data subject revokes his/her consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract and/or there is no justified interest on our part in continuing to store it.

When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 (2) DSGVO.

Unless otherwise indicated in the other information in this statement on specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.